Bring On Lemons

  Hey ya'all!  If you weren't in any of my marketing classes, I'm going to give you a quick run-down of a concept called the Marketing Funnel. This is nothing new and it's not my great invention by any means. In fact, I'm not sure who to give credit to, but it's one of those things I think of often. Remember how Mr. Stodola would say we will use algebra in real life and most of you don't? Well... I do, I always seem to find a need for it and it's the same way with the marketing funnel but I digress.  Lot's of people from all walks of life come to me to help them develop things. Sometimes it's a program for a non-profit, sometimes it's help promoting a book, other times it's coming up with a business strategy. Regardless, I start by asking one question (and it's the same question asked at our dinner table on countless occasions): What is your long term goal? Doesn't that seem super easy? It's only the beginning though.  Let...